Branding Blog

You Can’t Handle the Truth. Or Can You?

Occupy Wall Street Protest

The Wall Street protest has been physically dismantled, but its message is reverberating all across the world; people are tired of lies, and enraged at tyrannical big business. The idea of Corporation was a good thing; it meant that people believed in the company, much like a country, and like a country, the company had values and would take care of its people whether consumer, partner or employee.

But it seems the time for upholding ideals, for keeping promises, for practicing human compassion, is long gone. It’s economic gain first, and everything else later, wrapped up in a sleek PR package and multi-million-dollar advertising campaigns. The outside world sees a pretty picture, and gets to live on, happily ignorant.

Until the time comes when the veneer cracks, and the truth comes shining through.

So the question is, when the truth is revealed about your brand, where will it stand in the eyes of its customers, its fans, and the world at large?

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