Branding Blog

When sex and happiness don’t work

By: Contributed Content, Marketing + Advertising, Singapore

Happiness and sex. Sex and happiness. Oh and maybe a dollop of reassurance. There was a time when that was all you needed to sell a product – whether it was a soap powder, a car or a president.

But now – with a jaded consumer, thousands of products shouting for attention, a fragmented media landscape – and a crumbling economy – things have got harder, a lot harder.

In a world of retrenching, forced unpaid leave and slashed budgets – that big campaign decision needs to be based on more than an aesthetic opinion.

Find out more here.

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