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The Truth About Video Making


Even with its ease of access, with the emergence of smart phones and digital cameras, creating a video is still a daunting task.

Regardless, whether you’re a professional or an amateur, it’s not easy to make a video. So Grimmfilm, JinnyBoyTV, The Ming Things, and all the other Youtubers and Vloggers out there, and also you Vine video creators, we salute you for all your mass reaching videos!

Why is it difficult to create a video? Here are some of the problems we’ve encountered before:

1.    Charisma

A video can just be about one person just talking to the camera. As easy as that sounds, it really is not. If you are not charismatic and lack the energy to speak to your audience, So to those who has done V-logs, we truly commend you.

2.    Editing Skills

Unless you have the charisma to do v-logs, you really need to know how to edit videos, and at least have the basic knowledge to edit a video. The way a video transitions has to be done to perfection. It has to be pleasing and easy on the viewer’s eyes.

3.    Planning

Video needs to be planned out. And planning itself needs a whole day or two. Whether if it’s a 1-minute video or even just 15 seconds. You need to strategize content, background, and you need to pick your talents (even though they’re your friends) according to their personality.

4.    Impactful and Sharable Content

With proper planning, you can create those Youtube and Vines sensations you always encounter in the internet, the ones who “Wins the Internet.” As spontaneous as it is, it still requires proper planning. You need to set the tone, set the theme, choose the right words to convey the emotion you want to. But most of all, you need a story. Regardless of how ludicrous the video, there’s still a story. Because it’s stories that people relate to.

5.    Time

This is why people hire production houses. When you’re busy doing other things, making a video is difficult. If you want to create a video, especially in a short period of time, you need to drop everything else and make it happen. Or it’s never going to happen.

We’re not here to discourage, but it’s easy to pick up a camera and shoot a video. But as to that which follows, has to come from a moment of sheer genius – a single thought that could prove to entertain your audiences. So be patient and continue to shoot those videos! Because that one moment of genius may just make you that sensation you’ve always dreamed of being.

How would you make your own video for your brand?
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