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The Recipe for Marketing Madness


Mix together hot, adorable, and goofy, and what do you get? The perfect recipe for marketing madness.

Almost a year ago, Kim Kardashian decided to break the internet with her glorious poses for Paper Magazine’s winter issue. While earlier this year, 1,600 pandas decided to spread their cuteness to Malaysia, sharing a similar trait with the Pet Rock being sold during the mid-70s.

And now in August, Time Magazine and the Oculus Virtual Reality Headset has given us something to expand our discussion on the self-promoting ability of a product which has marketing built into it.

Palmer Luckey, the founder of Oculus Virtual Reality Headset, which is currently the hottest and most anticipated tech in the market, is featured in the prestigious TIME magazine… in the goofiest way you can imagine.

One could argue whether TIME did or did not realise what they were doing after releasing their new cover. But for a publication that has a reputation to uphold, we’d rather believe they knew exactly what they were doing.

“What on earth is TIME doing?” is probably the question ringing in everyone’s head.

Out of all the poignant, classy and stylish covers TIME has released throughout the years, here is the eccentric of the lot – ridiculous, goofy and comical. But just because TIME decided to go for something different, doesn’t make it bad, does it?

As arguments rage on about the cover giving VR a bad name, some people decided to have a ball by amusing themselves with Palmer Luckey’s cover photo with out-of-this world imageries.

This very act has inadvertently portrayed the Oculus VR Headset for what the brand truly is – a beyond-this-world experience only the user can witness. As for the people around you who are not wearing the VR Headset, well, guess whom they’ll be seeing… Palmer Luckey on the cover of TIME Magazine.

Regardless of their initial intention, TIME has given the Oculus VR Headset a pretty great marketing push. It was always a product that can be marketed on its own, that would move across the seams through word of mouth. And TIME Magazine has increased its traction by making it a fun tool for people to interact with. And when toyed with perfectly, people may just notice the brilliance of it all.

TIME may have just given Oculus VR Headsets the branding it needs… Or maybe the branding was already built into the Oculus VR Headsets.

What we can be sure of at this is that the overall brand story the Oculus VR Headset should be telling – the inherent fun, the powerful possibilities, and the otherworldly excitement of the product – is being told without the brand having to lift a single marketing finger.

Thus, it goes to show how a strong product coupled with people’s amusement and creativity, can make your story travel around the internet and reach audiences beyond its initial expectation.

What story is your product begging to tell?

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