A survey recently done by Brandchannel took an unconventional look at trends and issues forefront in the minds of branding professionals and industry enthusiasts.
Not only did the survey measure a brand’s impact, but also the brand’s influence on consumer perception and behavior.

Here’s the result:
(some brands came in tied)

1. What brand would you most like to sit next to at a dinner party?
Top answers:

  1. Apple
  2. Virgin
  3. Google
  4. Coca-Cola
  5. Nike
  1. Chanel
  2. Victoria’s Secret
  3. Microsoft
  4. Nokia
  5. Absolut
  1. ARMANI
  2. Diesel
  3. innocent
  4. BMW
  5. adidas
  1. Disney
  2. PRADA
  3. Starbucks
  4. None
  5. Louis Vuitton

2. What brand, if sent back 100 years would have the biggest impact on the course of history?

Top answers:

  1. Apple
  2. Microsoft
  3. Google
  4. Coca-Cola
  5. Ford
  1. IBM
  2. McDonald’s
  3. Virgin
  4. Nokia
  5. Nike
  1. None
  2. Sony
  3. Greenpeace
  4. Toyota
  5. Durex
  1. Boeing
  2. Intel
  3. USA
  4. GE
  5. Starbucks

3. What brand that no longer exists would you resurrect?
Top answers:

  1. None
  2. Pan Am
  3. ATARI
  4. TWA
  5. Cingular
  1. Oldsmobile
  2. Marathon
  3. Compaq
  4. IBM
  5. MG
  1. Polaroid
  2. Baniff
  3. Eaton’s
  4. Studebaker
  5. Netscape
  1. Ansett
  2. Fresca
  3. Amena
  4. Plymouth
  5. TAB

4. Which brand do you want to argue with?
Top answers:

  1. Microsoft
  2. Apple
  3. None
  4. Coca-Cola
  5. McDonald’s
  1. Wal-Mart
  2. Starbucks
  3. Nike
  4. Sony
  5. Google
  1. General Motors
  2. Dell
  3. Pepsi
  4. AT&T
  5. BP
  1. USA
  2. Ford
  3. Yahoo!
  4. Levi’s
  5. Shell

5. If you were to describe yourself as being a brand, what brand would you be?
Top answers:

  1. Apple
  2. Nike
  3. Coca-Cola
  4. Virgin
  5. BMW
  1. Audi
  2. Target
  3. Toyota
  4. None
  5. Google
  1. Sony
  2. adidas
  3. Mercedes
  4. Chanel
  5. Pepsi
  1. Volkswagon
  2. Puma
  3. MINI
  4. Starbucks
  5. Disney

6. Which brand inspires you the most?
Top answers:

  1. Apple
  2. Nike
  3. Coca-Cola
  4. Google
  5. Starbucks
  1. Virgin
  2. BMW
  3. None
  4. Target
  5. Nokia
  1. innocent
  2. adidas
  3. Dove
  4. Barack Obama
  5. Mercedes
  1. Disney
  2. Chanel
  3. Toyota
  4. Sony
  5. IKEA

7. If you could rebrand any brand, what brand would it be?
Top answers:

  1. Microsoft
  2. USA
  3. Ford
  4. Coca-Cola
  5. Pepsi
  1. General Motors
  2. None
  3. Gap
  4. Starbucks
  5. Sony
  1. BMW
  2. Nike
  3. Apple
  4. Reebok
  5. McDonald’s
  1. Wal-Mart
  2. Levi’s
  3. Mercedes
  4. Avon
  5. Sears

8. What brand can you not live without?

Top answers:

  1. Apple
  2. None
  3. Coca-Cola
  4. Google
  5. Starbucks
  1. Nokia
  2. Microsoft
  3. Pepsi
  4. Nike
  5. Sony
  1. McDonald’s
  2. Colgate
  3. Nestlé
  4. BlackBerry
  5. adidas
  1. Intel
  2. Procter & Gamble
  3. Dell
  4. BBC
  5. Target

9. What brand is most likely to revolutionize the branding industry in the next five years?
Top answers:

  1. Apple
  2. Google
  3. Doesn’t exist yet
  4. Facebook
  5. Nike
  1. Nokia
  2. Virgin
  3. Microsoft
  4. YouTube
  5. Barack Obama
  1. Sony
  2. Toyota
  3. Coca-Cola
  4. Interbrand
  5. Starbucks
  1. Target
  2. Second Life
  3. China
  4. Samsung
  5. innocent

10. What brand do you think is truly (going) “green”?
Top answers:

  1. None
  2. Toyota
  3. BP
  4. The Body Shop
  5. Honda
  1. General Electric
  2. Virgin
  3. Patagonia
  4. Greenpeace
  5. Whole Foods Market
  1. Marks & Spencer
  2. Apple
  3. Wal-Mart
  4. Starbucks
  5. innocent
  1. Shell
  2. BMW
  3. Seventh Generation
  4. Aveda
  5. Clorox

How would your brand participate in the golden age of the geek?

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