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Here at The Bullet, we’ve written many posts on the key components that need to come together to create a strong and hard-hitting advertising campaign.

We’ve given tips, suggestions and even provided examples to some.

For the month of Merdeka, however, it’s as simple as asking yourself this:

What speaks to you as a Malaysian?

Is it a no-frills National Day theme that simply states the obvious truth – serving as a reminder of our country’s sovereignty?

Or a heartwarming web film that digs deeper – reminding us that we are all different, yet united by the same values, hopes and dreams?

It’s the one that touched your heart, not your intellect.
It’s the one that is felt, not explained.

You know the answer.

Selamat Hari Merdeka!

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