Branding Blog

That Just Doesn’t Connect With Me

I know what you’re trying to do there, but it just doesn’t connect with me.
That music’s catchy, but it just doesn’t connect with me.
For some people that’s funny, but it just doesn’t connect with me.
It’s smart, it’s catchy, but it just doesn’t connect with me.
I think I get what the message is, but it just doesn’t connect with me.
Fast editing? A rock soundtrack? Really? Doesn’t connect with me.
Just because I’m into memes, and you’re playing on a meme I’m into, doesn’t mean it connects with me.
Something like that would work; if I were five. Nope, doesn’t connect with me.
I can’t relate to those people in the ad, they just don’t connect with me.
Who talks like that? Only YOU think I talk like that. That doesn’t connect with me, at all.
You know what? Everything you’ve tried to do recently just doesn’t connect with me.

If that’s the message you’re getting from your audience, then you may have started off on the wrong foot socially.
The first thing to do is to stop force-feeding those you want to engage with your selling and your offers and your propositions.
Take a step back, and do what many brands fail to do in their quest to capture the attention of their audiences; listen.
Because the most fundamental pillar of social media isn’t advertising or marketing or messaging; it’s good old two-way communication.
Start a conversation, get to know the people you’re talking to, observe and comment and interact; pretty soon you’ll find that you, well, connect.

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