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In my personal experience, I have found that when conversing with anyone long enough, there is a very high chance you will soon hear him or her say that one common and infamous statement:

“My plan is to run my own business one day.”

Always curious, I counter with; “That’s great! What do you plan to do? What is your big idea?”

This is where the problem starts as they usually do one of three things – scurry for indistinct adjectives, compare themselves to existing success-story-start-ups that they read on their Facebook newsfeed or simply say:

“I don’t know, but it would be great to just run something some day.”

Completely overlooking their underlying control issues, this always stood to be a personal pet peeve of mine, as they never sought to improve any particular industry but instead, settle with being ordinary and forgettable just so they’ll have a throne to sit on.

There will always be a need to enhance and progress, especially in fields that seems so concrete and set in its ways. Nothing is more dangerous and detrimental to our existence than saying, “But this is how it’s always been done.”

To show you what I mean, here are some examples of brands who completely revamped their industries – changing the game completely and turning our unshakable perceptions on its head.


Remember when we used to hail for cabs in the pouring rain or having to haggle our way back home? UBER changed what was once thought a permanently broken system by developing a service that was not only exponentially more reliable but more comfortable as well as affordable, benefiting both driver and customer so much so, that many governments still seek to ban till this day.



Recall wanting to see the sights and sounds of the world but only having the choice between couch surfing or paying an exorbitant amount for a hotel? Airbnb gave us another option by creating a trusted community for people to list, discover and book unique accommodations around the world. Whether it was an apartment for a night, a castle for a week or a villa for a month, Airbnb connects people to unique travel experiences as well as allow others to monetise their extra space.



As programmes like Napster, Kazaa and Limewire came and went – Spotify is here to stay. Not only did it help save the music industry, it allowed us to listen to all our favourite artists seamlessly and gave us the freedom of never having to store music in our homes or computers ever again. Its ability to recognise our music tastes and suggest similar artists as well as its personal playlist sharing capabilities is just an added bonus.

To quote Jacob Barnett, an autistic 16-year-old potential Nobel Prize winner, he states:

“If you are just going to read a book and solve text book problems, you can be the greatest student, but if you aren’t going to change it then you are no better then the people who wrote it.”

So aim higher. Don’t start something just so you’ll have an impressive business card but do it because you have a passion for it and it because adds value, whether it’s to the marketplace, your consumers or environment.

So what’s your big idea?

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