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Another brilliant ambient ad!
“Hot n’ Wholesome” can’t get any more literal than this.
To promote their new range of warm and toasty sandwiches, Caribou Coffee
has installed these transit shelters that look like ovens, complete with real heaters! Surely an impressive idea as it conveys the warmth one gets while enjoying a cuppa and a bite when it’s cold outside.
Now, if only local a/c and freezer companies could get on board with a similar idea. Goodness knows how useful shelters like these (reversed, of course) could be in our searing hot weather!
How would your brand participate in the golden age of the geek?
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