I came across this very interesting campaign at a talk held by 95% Advertising Academy, and it’s definitely worth sharing!
Xixi No Banho is unlike many eco campaigns out there. Instead of going “No to this-” and “No to that-“, it approached the subject of water conservation in a manner nobody expected:
It encourages people to pee in the shower.
Yes, folks. They actually want you to trickle while you’re showering. And they have a darn well reason as to why you (and every legend dead or alive, apparently) should embrace it.
Find it hard to believe? Just watch this video!