Instilling Confidence in a Malaysian Institution

In Malaysia, private healthcare is seen as superior to government services. And for doctors, specialists, professors and surgeons, the private sector is also seen as more lucrative.

UMSC was set up as the private arm to Universiti Malaya Hospital, offering specialist services backed by UM’s long history of excellence.

Our job was to instill the confidence of both the public and healthcare professionals in UM and UMSC.








To that end, we created an identity that reflected the hospital’s care, pride and deep desire to heal people.

Bringing to life their motivation for going to work everyday- Healing Humankind.