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Introducing Southern Unit Trust,
the Retirement Specialist

When it was just launched in the late 90s, unit trust was treated as just another investment opportunity, focusing on speculation for short-term gains instead of focusing on long term growth.

Southern Unit Trust was perceived as just another unit trust company with little to differentiate it from competitors.

 

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We started a conversation that unit trust should be viewed as a long term financial planning tool. It was a position that resonated with people of similar mindsets, and we managed to get people to transfer their savings from under their beds to investing in unit trust.

 

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Southern Unit Trust thereafter became known as the Retirement Specialist.  Today Southern Unit Trust has merged with Bank Bumiputera to create CIMB.