Getting People Up the Hill to Genting Highlands

Genting Highlands wanted to give people a reason to get up the hill.

The Theme Park was a highlight of the venue that never received the spotlight. Advertising for it was promotion driven and generic.

So we gave the Theme Park a cohesive identity, a brand personality that was unique to itself and synonymous with fun.

Today, Genting Theme Park is the country’s premier theme park, known to one and all for offering Fun at the Peak.