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New_Logo

Getting People Up the Hill to Genting Highlands

Genting Highlands wanted to give people a reason to get up the hill.

The Theme Park was a highlight of the venue that never received the spotlight. Advertising for it was promotion driven and generic.

 

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So we gave the Theme Park a cohesive identity, a brand personality that was unique to itself and synonymous with fun.

 

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Today, Genting Theme Park is the country’s premier theme park, known to one and all for offering Fun at the Peak.