Matching Growth’s Image To Its Achievements

Growth Asia has come a long way in 29 years to becoming the single largest iron and steel foundry in the world. Based in Medan, they are also a key contributor to the Indonesian economy.

Everything they touch, grows and prospers. Yet, to clients and competitors they are known only as a homely Asian brand whose only competitive factor was price.

Our task was to establish Growth as an international brand, with an identity that befits their illustrious history. To instill confidence in not just their customers and partners, but themselves.

We positioned Growth as a key contributor to the world’s mining industry, growing the world through excellence, teamwork and continuous improvement.