Malaysians aren’t taught to deal with money, at home or at school. Therefore, most of us only know how to spend it. Add credit cards into the mix, and it’s no wonder many are ensnared in debt.
Credit Bureau Malaysia wanted to take on the responsibility of educating young people about money management, helping to build a credit positive society.
We helped to create a campaign centered around the message– Be Credit Positive, a simple call to action that was versatile enough to use across a variety of mediums.
As CBM is fighting the good fight, all our collaterals and communications are skewed to teaching young people how to manage their finances and live a credit-positive life.