Case Studies – Bukit Kiara Properties
The Brand Then
Bukit Kiara Properties was established by Dato’ Alan Tong upon his return from a long sabbatical following the sale of his renowned property development company, Sunrise.
Our Brand Insight
Dato’ Alan Tong is a name that is synonymous with the development of high-value properties, condominiums in particular, which earned him the affectionate title of “The King of Condominium”.
We created a logo that portrayed a harmonious combination of the key elements that have made Dato’ Alan Tong a success story. The main icon symbolises the company’s towering ambitions and relates to its founder’s strong association with condominiums, all built on a deep-rooted foundation characterised by fnancial stability, unrivalled expertise and an impressive track record.
The Brand Now
Bukit Kiara Properties re-established Dato’ Alan Tong as a juggernaut in the property market. We were subsequently invited to brand the company’s maiden project, Aman Kiara, a low-density gated community that was sold out even before its official launch.