CEO Welcome Letter.

Welcome to ganforhire,

Congratulations on your first step in a journey to discovering your brand’s truth!

Branding yourself, your company, your organisation or your product begins with the truth.

Your brand is as unique as your fingerprint. There is absolutely no one like you. You are the sum total of the experiences you go through in your life, and the world wants to know you.

In order for you to differentiate yourself from the rest, we need to find out what’s unique about you. That’s our job.

If you’re really interested in finding out who you truly are, all you need to do is talk to us. Really talk so we can hear your truth and then tell your story.Then and only then can you really have an authentic brand that truly stands for who you are.

Let’s talk.

Yours respectfully,


Beliefs that guide our advertising and branding work:

Factories make products, consumers buy brands

A brand is a product, service or an organisation with a personality.

A brand is a culmination of a thousand little gestures.

Internalise, then externalise.


Our people may all come from diverse backgrounds but we’re story-tellers at heart.

Peter Gan

Founder & CEO

Brand or Die


Head of Finance & HR

Truth be told is what they said. It can be deceiving. What is my truth then; numbers. It does not lie. Numbers will give perfect result every time.

Delani Philips

Creative Head

There is a crack in everything/That’s how the light gets in.

Kit Ying

Studio Manager

Thinker. Survival. Explorer. Using design as my tool to explore what humanity is. From one mountain to another, I survive by seeing a bigger world.

Hanna Lee

Senior Writer

I believe that with enough coffee, anything is possible.

Adriel Chan


Sometimes I err. Most times I lorem ipsum.

Amir Afiq


Hi. I’m a young designer named Amir that has passionately in love to designing things especially on advertising and branding.

Brenda Yew

Brand Executive

A true & optimistic believer in the power of empathy which allows me to get into your head easily. And clients, hopefully!

Lih Wern

Brand Executive

The way to survive in this world is to always be kind and have courage.

Gabriel Lim

Brand Executive

The epitome of an emotional sponge.