As a kid, I grew up wanting to be an interior designer, before realising that I had a bigger passion for Egyptology. Then, it was art history. So, three years of graphic design studies later – I became a copywriter. I guess it’s pretty telling that I’m a fan of many things, but never particularly good at anything. This, however, formed my one and only basis for living – to learn something new everyday. A mantra that I found most useful as a writer, as it encourages me to plug into society, open up to life’s many lessons and create great work that people can not only relate to, but also, share with the world.

Pei Ru, Copywriter