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Factories make products.
Consumers buy brands.
What differentiates a faceless product from a brand that people support, love and build communities around, is the truth it embodies that creates kinship and
Isn’t it time your brand gets the love and
adoration it deserves?
A brand is a culmination of
a thousand little gestures.
All we’ve done is paraphrase a very wise man called Michael Eisner. It’s not just about telling consumers what you’re about; it’s getting them to experience your brand through everything you do each day, from the way you answer the phone and write your emails, to the music you play in your outlets and the causes you identify with.
Do your customers love your brand experience?
A brand is a product, service or
organization with a personality.
Thank you, Mr. Wally Ollins, for capturing the essence of what we do in such a concise and powerful manner. But how is a personality formed? From the history and heritage of a brand, from its values and beliefs, from its truths. All of which define a brand looks, sounds, acts and feels like, allowing for it to connect emotionally with consumers.
Does your brand have a personality that makes it endearing to your audience?
Internalise, then externalise.
Does that sound complicated? Well, it isn’t. All it means is that we believe brands are built from the inside out. Nothing needs to be invented or created; it’s all about digging in deep to uncover often-overlooked truths. When everyone in a company understands and accepts these truths, only then should a brand present itself to the world.
Have you properly internalised your brand before communicating outwards?