Old Spice strikes back with yet another infectious video of Isaiah Mustafa doing what he does best, telling men and women what real men should smell like. Uploaded late June this year onto youtube, it has already fetched up to an impressive 13 million views and still growing! Viral advertising at its best. Now the big question is, where can I get my own can of Old Spice?
How would your brand participate in the golden age of the geek?
Don’t want to miss out on the weekly shots of branding? Subscribe to our e-newsletter.