It’s no great secret that the internet has profoundly changed the way we shop. Everything is now available online, in fact you would be hard pressed to find an item that is not available online. And now with the advent of mobile, it’s possible to just drop everything and shop anytime, anywhere.
While traditional shopping at brick and mortar outlets still holds appeal to those who need to experience a product before buying (especially big ticket items), there’s no denying that technology offers us more choice than ever before.
But things are set to change even more, as retailers find new and exciting ways to utilize technology. To make life easier, to create a better brand experience, to attract consumers back in store, these are just some of the uses brands have found for technology.
Check out some of our favourites below:
Try it before you buy it
Augmented reality (AR) offers a novel way for consumers to experience a brand’s products, without ever setting foot in store. IKEA’s AR catalogue allows us to see how a piece of furniture will look in our homes before we buy it.
Estee Lauder, in partnership with Modiface, a creator of AR technology, allows customers to try lipsticks on virtually via a chatbot on Facebook Messenger, seamlessly blending technologies to create a new, and more importantly, useful experience.
“Your Wish Is My Command”
To attract customers who want to look, touch and try on their clothes before buying, Rebecca Minkoff has created a boutique with “magic mirrors” that basically grants a walk-in customer anything they want, from a champagne upon arrival to a self-checkout kiosk, removing the need for the customer to interact with salespeople, pick out their clothes one by one, or wait in line to pay.
You’re on your way home in the train, and you need groceries. However, that means carrying a load of shopping home after a hard day in the office. Home Plus (Tesco in South Korea) has found a way to make it easy for commuters to shop for groceries through their mobiles while waiting for their trains by creating spectacular virtual aisles on train platforms. The items are laid out as they would be in the store, and customers can scan the QR code of each item to add it to their shopping basket. Home Plus then delivers the items within hours of the order, maybe even right when the commuter gets home. Launched in 2011, this is still considered one of the brand’s great successes.
My, what a smart basket!
To remove one of the most painful parts of physically shopping in a supermarket – the queues while checking out- supermarkets are now introducing smart baskets that can detect items in a shopping cart, tally the bill and automatically bag those items. Panasonic is expecting to roll out their clever basket in 2018.
With technology moving at breakneck pace, what is your brand doing to take advantage of new innovations?
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