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“Emails will be the end of the postal service.”
“Digital cameras will be the end of film.”
“Who will make phone calls with the advent of free video calls?”

In the ever-expanding climate, brands and constantly looking for ways to stay relevant, working around the clock devising new ways to advertise at your doorstep without being at your doorstep. Keeping their ear to the ground on every hashtag, gossip, meme, and trending topic to stay afloat in a world drowning in distractions.

So it’s no surprise they would latch on to annual festivities and events to showcase new products, ads, and even having sprouting businesses pulling the spotlight for attention. The recent examples of this are the numerous Lunar New Year inspired promotions and commercials flooding every corner of our periphery.

KFC Celebration Bucket, CNY 2017

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Whether showcasing festive ‘limited-time only’ products.

INTI Bachelor’s Degree In Chinese New Year

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Reinvigorating the season with comedic videos.

H&M Chinese New Year 2017

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And even redesigning traditional style.

Another event that brands has consistently relied on for exposure is the upcoming annual Super Bowl Championship. The viewership for the sports league has such a command in awareness, that viewers only watch the game to see the commercials, if not at all. It has become such a phenomena, the cost to run a 30-second ad averages at around 4.5 million dollars.

Despite the hefty cost, you’ll not only notice common titanic brands showcasing their products,  but also veteran brands that consistently produce commercials and campaigns designed specifically for the cultural event. From the memorable, to the ingenious, to the downright outrageous.

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From celebrity-fueled struggles.

Budweiser

To a jab at the recent immigration ban.

KFC

To a string of commercials showcasing new product.

Television is such a driving force of attention, even brands that aren’t aligned to the services provided are jumping on the trail-blazer from the phenomenal success TV-series are garnering.

Amazon Prime Video

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Following the footsteps of the successful streaming service Netflix. Amazon has started their own entertainment division modeled after it. Even producing television specials such as the recent Grand Tour with Jeremy Clarkson and crew.

Facebook TV App

Facebook logo is seen at a start-up companies gathering at Paris' Station F in Paris, France, January 17, 2017. REUTERS/Philippe Wojazer

The world’s biggest online social network is creating an app for television set-top boxes and are also in discussions with media companies to license long-form, TV-quality programming.

It’s certainly more difficult to predict what will stick and what is relevant, film cameras are still widely used today in spite of it’s tedious processes and scarce supply of materials. And since anything goes – all you have to do is hang around the digital watercooler to catch the buzz in today’s society.

Whether innovative or conservative, traditional or conventional –
How is your brand riding the wave or relevancy?
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How would your brand participate in the golden age of the geek?

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