“Music is the universal language of humankind.”
– Henry Wadsworth Longfellow, the 19th century’s most popular poet
It speaks in melodies and harmonies, in notes and pregnant pauses, in complex repertoires and minimalist arrangements. And just as every song has a message, and every message has a song, every brand, too, has something important to say.
It could be a clarion call to embrace the champion within us as screamed by Freddie Mercury, a move-your-feet-to-the-rhythm ditty to explore the fun side of life as extolled byGloria Estefan, or a sterling opera that provokes us to think differently like Nessun Dorma, forever linked to Pavarotti; it’s all about how we connect with the things that matter.
Because a great brand, like a fantastic song you can’t get out of your head, is a powerful unifying force; it stirs emotions, provokes action and inspires individuals, communities and the world to make their lives better.
More importantly, like music, a great brand is also universal.
Therefore, our Christmas wish is that your brand be heard in the coming year.
It’s time to start a conversation and let your message resonate in the hearts and minds of the people.
From all of us at ganforhire,
Have a Merry Christmas, and a harmonious 2011!