All of us love our good ol’ Char Kuey Teow, but let’s admit that some of us prefer it less spicy with no bean sprouts or with more cockles and prawns. The list goes on for whatever that suits our fancy.

We love things that are made according to our needs and preferences simply because these customized items are a way of saying “This is for me. This is who I am. I like it this way and I’m proud of it.”

It’s similar to how special we feel when we hang the key chain that bears our initials on our backpack or how confident we are when we sport our trusty pair of sneakers.

Then again, sometimes it’s not so much about the pride, but it’s about doing what’s comfortable for ourselves. It is human nature for people to express what best represents them and that’s what makes each and every one of us unique.

The world would be extremely boring without variety and individual identity where people wear the same clothes, watch the same shows and eat the same food.

But could the same be said about the choice of social network and computer devices that we use?

Here at The Bullet, we’d like to find out if the personalisation function adversely affects your brand. Below are some examples of several competitor products that fall under this circumstance.

Facebook vs. MySpace

Gone are our days on MySpace when we took painstaking efforts in searching for the perfect profile layouts and selectively displaying our BFFs on the coveted Top 8 spot.

If profile customization was all the rage, then why have more and more people moved on to Facebook, which offers the least room for creativity?

Perhaps in restricting user personalization, Facebook boasts better user experience with its sleek standardized interface design that everyone knows how to use regardless of age.

It’s also more professional looking compared to MySpace given the fact that too much freedom is given to towards customizing pages.

Mac OS vs. Windows

People who swear by the Mac OS would tell you how much they enjoy the intuition of its user interface and fewer problems of security and viruses.

On the contrary, Windows PCs provide heaps of flexibility and personalization that backs cutting-edge hardware as well as a greater gaming experience, which is why it’s more appealing to the mass market.

iOS vs. Android

Then, there’s team iPhone and team Android.

Yes, Android enables you to change keyboard and multi-functional lock screens but hardcore Apple fans wouldn’t bat an eyelid because to them, these details are minor and petty compared to the overall user experience they enjoy with iPhone.

However, this does not mean Android is losing out in the market share due to its ability in personalisation because it is exactly one of the reasons why many use its devices.

Both mobile and computer operating systems have their merits and shortcomings that come with their very own loyal stream of fans and followers. Whether you’re a creative junkie or an admirer of simplicity, it’s just a matter of choice and preference.

At the end of the day, brands don’t necessarily need to choose to be on either side of the spectrum. Perhaps what we need is a middle path where users can still enjoy the same brand experience while having specific needs customised for them.

Likewise, we always go back to the hawker who never ceases to tantalize our taste buds with his Char Kuey Teow even when we ask for a slight alteration to his recipe.

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How would your brand participate in the golden age of the geek?

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