Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look.

A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never get old or passé.

And when a brand makes a product that achieves classic status, they have struck jackpot- creating a gold mine for themselves that never stops giving.

Like McDonald’s fried chicken, which, after 30 years on the menu, still holds sway over Malaysians.  Recently, reports have surfaced that the fried chicken has been selling out in many outlets. Netizens have also been posting photos, videos and stories about their excitement for the crunchy, deep fried delight.

And it’s probably because of their new ad promoting the new Ayam Goreng McD that claims to cater to fans’ demands for the perfect fried chicken.

Watch it >

The ad is a visceral experience- listen to it with your headphones on and you can’t help but feel a tiny bit tempted. Imagine watching it right before lunch, chances are high this is why the fried chicken is selling out. It’s the perfect marriage of on-point creative and media buy, well worth a client’s investment.

But product plays a part too. Malaysians have been enjoying McDonald’s fried chicken since 1987. That’s heritage right there. So when the perfect ad comes along to remind you of its existence, we’d definitely bite.

Lets take a look at some other products that have reached and retained classic status!

Like Coke, which is really a rather fantastic accompaniment to fried chicken. It was first made in 1886 (!) which means people have been drinking it for 131 years. The distinctive taste is so well loved that when Coke launched a new formulation called New Coke it created a crisis –  the move so horrified consumers and created so much distress that the incident is now known as a legendary business failure.


Chanel No.5 is one of the world’s most iconic fragrances, with Marilyn Monroe claiming famously that it’s the only thing she wears to bed. The fragrance is said to symbolize the paradoxes of being a woman and was considered an unconventional formulation for its time. While fashion has reinvented itself again and again, the fragrance’s popularity has endured with each new generation of women rediscovering and re-embracing it.


Another heritage brand that is loved by generation after generation is Converse. It was 1918 when Chuck Taylor first wore his Converse sneakers to the court. It would go on to become the standard athletic shoe and then the favoured shoe of musicians, skateboarders, hipsters and millennials. Even though Converse the company suffered a downfall and sold to Nike in 2003, the Converse Star has never faded in the public imagination.


One thoroughly modern icon is probably Google. With a frequently lauded work culture and environment, their products, especially their search engine is nearly synonymous with the living of a modern life. Can you imagine living without Google? How would you get around without Google? What would you use to discover useful and useless information?


Which brand do you think should be added to the list?
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How would your brand participate in the golden age of the geek?

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