What’s in a logo? Why, everything the corporate identity stands for of course! Playing on the famous line by architect Mies van der Rohe’s “Less is More”, the logos through the link makes use of the most minimal shapes and forms whilst playing around with negative space. It’s one of those things that make you kick yourself and go “Man, now why didn’t I think of that?” That’s all from Josh this week! Till next time, I bid you adieu.