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This was just an inspirational talk that discusses issues from a unique point of view. The story about improving the train journey between London and Paris was particularly insightful, in my opinion. Throughout our lives, we need to focus more on quality over speed or convenience.
When there’s life lessons to learn, I say you’ll learn it best from an ad man.
From TED.com: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
How would your brand participate in the golden age of the geek?
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