You own something real when you take on a more altruistic stance on issues that are real and hence relevant to people.
Talk about owning the conversation of saying less through technology. And doing more by being with and loving the one you’re with.
Everyone can understand and relate to such personal and widespread occurances with mobile devices. Instead of ignoring the problem, DTAC, the second largest telco provider in Thailand, chooses to address the issue in an endearing and charming way such that people will talk about a company that is real. It further establishes DTAC as the company that cares about building relationships not just technology.
Let’s hope the company can capitalise and build upon this platform of owning the conversation it has started.