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Branding Blog

Is Your Brand a Sitting Duck?


 

If your only point of differentiation is price…
If you’re still banking on features instead of value…
If you’re working from claims instead of insights…
If you don’t have a solid emotional platform…
If you do not own a unique niche or conversation…
If everything you do is a promotion…
If you think that the same things that worked in the 80s’ and 90s’ still work today…
If you have not embraced new ways of building relationships with your customers…

…your brand is an easy target.

That’s why there’s no loyalty to hypermarket brands.
That’s why Nokia now has to play catch up with Apple.
That’s why Amazon.com keeps going while Borders is going bankrupt.
There’s no reason to be a sitting duck.

Time to make your brand stand up and mean something.

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