G4H_Bullet_Cover_How to Last Longer (1)

Sissons Paints has been operating since 1959, which makes it nearly as old as Malaysia itself. While not strictly a Made in Malaysia brand, its sheer staying power in a market crowded with over a 100 competing brands makes its story worth telling.

 

The brand actually dates back to 1803(!), when the Sissons brothers founded the paint company in England. This means that they have been in the paint making business for the past 200 years. The Malaysian division is officially known as Sissons Paints (East).

 

Some of their more notable projects include Sepang Gold Coast, MyTown Shopping Centre, The Curve, The Royale Hotel Raja Chulan, and the whole residential area of Mutiara Damansara.

 

Their brand gained peak popularity in the 80s, and today they believe that collaboration with other brands is key to keeping the brand alive.

 

Collaborate, innovate

Collaborating with Golden Screen Cinemas (GSC), Sissons painted the walkways leading to the cinema halls in GSC Paradigm Mall Johor Bahru, the biggest cinema in all of Johor, turning boring blank walls into murals that can’t help but draw attention.

 

Appealing to the youth

Sissons may be a grandfather of a brand, but they know that to stay relevant they must capture the hearts of the younger generation. That’s why they are sponsoring a team in an e-sports event, which helps create awareness of Sissons both on a global stage and with a young audience.

 

Some other brands that have stood the test of time:

 

Stella Artois- excellence no matter the name

Stella Artois can trace its roots all the way back to 1366 when it was known as the Den Hoorn brewing company. After three centuries they changed their name, but not the product their fans knew and loved. Therefore, patrons had no issue accepting the rebrand.

 

Tiffany & Co.- setting the standard

Tiffany & Co. began life in 1837 as a stationery store and only began to focus on jewelry in 1853. They clearly marked their products’ prices and refused to bargain, which was unheard of for the time. Neither did they accept credit payments—only cash. Over the decades they have set a new standard, establishing themselves as “arbiters of taste and style.”

 

Harley Davidson- walking the talk

Founded out of a small shed in 1903 by William S. Harley and brothers Arthur and Walter Davidson, Harley Davidson is still going strong today. The Harley Davidson top management walks the talk by always being part of the action in all the companies’ rides with customers. They are always deeply involved in branding activities, and this passion is what resonates.

 

For your brand to go the distance, don’t take anything for granted. You need a great product, a consistent experience, passion, a clear purpose and coherent values. Most importantly, you need to tell a great story – your story.

 

Does your brand have what it takes to last?

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