By that I don’t mean overdosing on painkillers and the like.
And that’s a good thing.
To over-deliver is to go that extra mile, no matter the size of the promise you make. Sure, people may think that it’s highly unnecessary to attempt something like that, but who doesn’t enjoy getting a little more out of their money’s worth once in a while? It will help you build customer loyalty and grow it, even! Everyone appreciates an added value after all.
A classic case of the OD?
They over-promise by offering everything a customer would like to find on the Web.
Then over-deliver with an average search time of 0.2 seconds.
Yes, they answer faster than you can question.
You didn’t think that they’d make it as one of the world’s top brands, with a four-year reign on top to boot just by staying in their comfort zones, did you?
Bear in mind though that this doesn’t mean you can deliver more by promising much less. As explained by Rick Barrera in his article, “Over-Promise Your Way to the Top“, under-promising is a one-way ticket to oblivion. In a highly competitive marketplace, you will need to be able to articulate an over-promise in order to differentiate yourself from your competitors. Your consumers need to know what they are buying.
And they need a better reason to choose you.
So, no more of the “under-promise and over-deliver” nonsense.
It’s time to step it up a notch, and be a part of the OD trend.
All it takes is for your brand to make it happen, like any other OD brand would.
How would your brand participate in the golden age of the geek?
Don’t want to miss out on the weekly shots of branding? Subscribe to our e-newsletter.