Branding Blog

Fathers and Fasting

The holy month of Ramadhan begins today, the same week we celebrate the noble profession of fatherhood; this coincidence is both apt and exciting for a few reasons.

The Muslim month of Ramadhan marks the beginning of the fasting month where Muslims from all around the world do their best to fast from food, drink and immoral thoughts for 30 days straight.  It is always a month that is honored; approached with a sense of respect and reverence.

Similarly, fathers are authoritative figures that we approach with a similar sense of respect and reverence.  Children fully appreciate and acknowledge the stature of their father figures and the importance of his role in their lives.

Furthermore, the sacrifices of our fathers that we witness as children are lessons that we carry out into adulthood. It is this same type of sacrifice we seek to embody in the month of Ramadhan.

So this season, as we toil over our deeds and refrain from food and drink, let us also remember the sacrifices of our fathers and the respect and reverence we have for him.

Selamat berpuasa and happy father’s day!

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