“We’re the best solution to all your networking problems.”
“We are the country’s No. 1 telecommunications operator.”
“We believe that the most effective way of overcoming inefficiency is to fully automate your systems.”
We, we, we. Me, me, me. Self-centered much?
A little bit is great for informing, educating and enlightening consumers about what you do and what you’re here for, but think about it; when was the last time you responded positively to someone who only wanted to talk about themselves?
The days of messaging AT consumers is long past; it’s time to put away the trumpet, store the drums and trash the loudspeaker, and start focusing on the handshake, the friendly ear, the I’d-like-to-get-to-know-you-better approach.
Consumers today have access to information at their fingertips; if they want to find out something about your brand and what it can provide, you can be sure they’ll find it. What they probably won’t be able to find is someone to pay attention to them, actively, visibly and proactively.
Instead of saying “Here’s what we think” on your homepage, why not try “What do you think?”
Instead of stating “We’re pretty sure you enjoy this” on your brochure, why not try “Tell us what you enjoy.”
Instead of trumpeting “Here’s something that can make your day better” on your print ad, why not try “How was your day? How can we make it better?”
Engage. Converse. Listen. It’s not difficult; all you need to do is to shift the focus from yourself, to the people who are the reason your brand exists in the first place.
Isn’t that what building a relationship is all about?