Businessman Lost in Forest

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“Green is the prime colour of the world, and that from which its loveliness arises”Pedro Calderon de la Barca

The truth of the matter is that we humans and our distinctive taste in all things harmful are slowly but surely consuming ourselves (as well as the rest of the planet) into extinction. From global warming to the Great Pacific garbage patch, we are certainly leaving our mark on this world.

Luckily for us, there are brands out there that do more than just run campaigns. They understand that consumers have more control over a brands story than ever before, allowing us to walk hand-in-hand with them through our shared ideals and mantras.

If we’re lucky enough, there are but a few who promote change for the better within the customer, turning what was meant to be an eco-friendly campaign into a full-fledged movement.

So in light of Earth Hour (pun intended), here are our top environment awareness ads/campaigns that have impacted us here at The Bullet:

#1 WWF – Ocean levels are rising faster than ever
This billboard cunningly utilises the positioning of the sun, demonstrating the adverse effects of global warming by the shifting shadow produced by the canopy above it.


#2 Prolam Y&R – The air that cools your home heats up the world
While on the subject on rising water levels, this ambient advertisement cleverly makes use of its surroundings, turning the air conditioners that are permanently fixed to the wall, the main focus of the ad itself.


#3 Eskom – Use electricity wisely
The national power company Eskom in South Africa did this to promote the careful use of electricity, practicing what they preach. Nothing beats a simple yet hard hitting ad.


#4 Denver Water Authority – Grass is dumb
This campaign wittily turns the reader against grass in hopes to save water consumption. Which such brilliant lines like, “grass is dumb. Water 2 minutes less. Your lawn won’t notice”, you just can’t argue with that logic!


#5 WWF – Fashion claims more victims than you think
With simple photo manipulation, the effectiveness of this ad is remarkable beyond words. As we’re all guilty of being fashion savvy, this hits us where it hurts, revealing our ignorance when it comes to the fashion world.


#6 Greenpeace – The greatest wonder of the sea is that it’s still alive
Alluding to a school of fish, this ad exhibits a stream of trash flowing through the coral reef, begging the question, how much more can mother nature take?


With thought provoking ads that are powerful enough to change our lifestyles and consumer habits, the core of any great brand would not only affect the way we spend our time and money, but the overall direction of human society towards a positive progression.

Has your brand taken the environmentally conscious route?

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How would your brand participate in the golden age of the geek?

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