With this technological boom we’re all experiencing now, the world is moving faster than ever before, everybody is connected to everybody and communication is no longer an issue.

We are churning out more technologically groundbreaking products at an ever increasing pace and delivery systems are getting better and better. (Sidenote: You can order a water powered jet pack online! http://www.jetlev.com/)

However, I do find myself frustrated with this level of efficiency and technology, so trying my hardest to not make this post one of those, ‘back in my day…’ stories, I will list you 3 examples of where innovation has ruined the fun aspects of life.

Global Positioning System. Yay or Nay?

Mapped out routes are godsends, especially if you’re late or going through dodgy streets, but in the history of man, there was never once a great story that began with, “So I was following my GPS system the other day…”

Getting lost and long car rides created stronger bonds between friends and family by entrusting your partner with map reading or questioning locals. It sparked conversations you knew you had to save for that long and grueling car journey and ignited creativity for the ever-infamous car games.

Now you can hardly get a sentence in without being constantly reminded to turn left 500 meters ahead.

Camera + Phone = Evil

We wouldn’t have 80% of the hilarious videos on Youtube if we didn’t have a portable camera on hand, but the overall usage of a camera phone is getting ridiculous. If you’ve ever been to a sporting event, live concert, rally or just generally anywhere with a crowd, your vision would have probably been obstructed by a sea of hands grasping onto dimly lit recording devices.

So now the only way you’re going to get to see what’s going on stage is if you watch it through somebody’s 8 Megapixel smartphone.

What ever happened to just enjoying and getting lost in the moment and taking it all in with the lenses stuck to your head? Why must we record and catalog every small thing we do for that short moment of glory on our social media platforms?

This mentality reminds me of a great quote I once heard:
“I almost forgot to update my status that I’d been to the gym. What a waste of a workout that would have been!”

Augmented Reality, Really?

Don’t get me wrong; I think augmented reality is the epitome of innovation, but depending on its application. In Disneyland Paris, you can actually use augmented reality maps, which allows you to point your iPhone’s camera at any landmark, and information and details about it will pop-up on screen. It also tells you what good restaurants are around you and even where the closest toilet is!

But there is always a ying to every yang.

“What the f…” doesn’t even qualify as a proper response to that video. Yes. This is where the world is headed. The fun and thrill of asking out someone on a date, dinner or even a lovely stroll as gone completely out the window. We can now download cartoon lovers to fulfill our every whim and fancy.

Our needs, expectations and aspirations aren’t attained with the use of technology anymore, but rather, growing and intertwining with the constant bombardment of never-before seen gadgets.

We figure its all been done and there is always someone out there who is smarter to do it for us, so instead of building upon these great innovations with a little personal flair and user insight, we take the easy way out and the shortest route, solving our most basic desires with the most complex of tools.

These great inventors and brands merely paved the way for us, so now it’s our turn to take it one step further.

Technology; your burden or benefit?

How would your brand participate in the golden age of the geek?

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