Branding Blog

Creating Hype

I noticed Jenn posted up a short article on Tim Burton’s Alice In Wonderland.

Mention one brilliant director with a highly recognizable style, add famous (obsessively famous), actors and actresses and combine the two with limited teaser trailers and images sourced from the internet and voila! Hype built on the foundation of a strong fan base.

As Jenn and myself contribute to the sizzle of this upcoming movie, I can’t help but notice that the hype is growing and consuming the public with an almost frenzied anticipation.

Take a look:

Various YouTube videos with equally varied content, inspired by Tim Burton’s Alice In Wonderland.

Countless Blog Posts on Alice in Wonderland, almost all singing praises and buzzing with anticipation.

Strategically “Leaked” Teaser Trailers.

The Mad Hatter’s Offical Facebook Page

I like Alice In Wonderland’s subtle way of getting into your head without bombarding your senses with blatant advertising, without violating your space, without pushing its way into your mind. Without silly gimmicks and pop ups and overly flamboyant official websites.

I like the way it feels almost magical to come upon an original storyboard illustration or concept art piece. I must say, Alice in Wonderland has managed to get under my skin, and the buzz is infectious!

Do you agree?

  • jennesis

    i'm now officially a Disloyal Subject of the Mad Hatter.


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