The Coca-Cola company has been around since the dawn of time, and has undergone many brand transformations. What struck a difference, was a campaign they did early this year.
Coca-Cola gives back!
An ordinary Coca-Cola vending machine was placed in a college campus, but it was actually more than a mere soft drink dispenser. From balloon animals to a ten foot-long sandwich, Coca-Cola delivers the message that a bottle of coke stands for more than just a refreshing, thirst-quenching drink, but also the happiness it brings.
The simple act of sharing a coke, not only increases brand awareness (not that they require further introduction) but puts a smile on people’s faces.
So the big question is, where will happiness strike next? And how does this revolutionize the soft drink industry, competitive as it is; doing the Dew?
A Coca-Cola vending machine is transformed into a happiness machine delivering “doses” of happiness. Where will happiness strike next?
How would your brand participate in the golden age of the geek?
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