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Meriahnya Hari Raya!

Meriahnya Hari Raya!

After a month of fasting came the grand celebration – Hari Raya Aidilfitri – a time for family, food and general rejoicing. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands. Combine that with the fact that video is the media […]

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The Art of Branded Film

The Art of Branded Film

In today’s age it’s becoming increasingly difficult for brands to differentiate their products and services using traditional video advertising. An advert only has about two minutes on average to get its message across and although we have seen some companies do some brilliant things with the medium (the old “priceless” Mastercard commercials come to mind […]

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Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

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Branding Lessons From A Malaysian Sensation

Branding Lessons From A Malaysian Sensation

Likes, shares, engagement, talkability, followers, micro influencers – these are buzzwords for a new generation where everyone and their mothers are looking for ways to improve their social cred. It is every brand’s dream to create content that will go viral. But with brands spending more money and effort every year on their social strategies, […]

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Is it bad, or is it new?

Is it bad, or is it new?

Illusionists and magicians often dazzle us with the sleight of hand or averts expectations by rattling our conditioned minds. Yet even if at the back of our minds we’re well aware that there’s a science to the illusions, it is a relevant and preserved art form that still stops us in our tracks in wonder. […]

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5 April Fools’ Products We Wish Were Real

5 April Fools’ Products We Wish Were Real

Friday, 1st April 2016: It was just another Friday and business as usual for everybody, as they looked forward to end their week on a high. But they had forgotten. This was a day where everything was possible. And when popular brands actually joined in the fun, the day was filled with uncertainty and excitement. […]

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The Truth About Video Making

The Truth About Video Making

Even with its ease of access, with the emergence of smart phones and digital cameras, creating a video is still a daunting task. Regardless, whether you’re a professional or an amateur, it’s not easy to make a video. So Grimmfilm, JinnyBoyTV, The Ming Things, and all the other Youtubers and Vloggers out there, and also […]

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Deadpool is just… Deadpool!

Deadpool is just… Deadpool!

Before we start, let me just add the fact that this is just another fanboy Deadpool article that seeks to gain the attention of the masses because… DEADPOOL WAS A BLAST! And if you’re reading this, you love it too. Unless vulgarity, violence, and the honest truth is not your thing. But if that’s the […]

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The Recipe for Marketing Madness

The Recipe for Marketing Madness

Mix together hot, adorable, and goofy, and what do you get? The perfect recipe for marketing madness. Almost a year ago, Kim Kardashian decided to break the internet with her glorious poses for Paper Magazine’s winter issue. While earlier this year, 1,600 pandas decided to spread their cuteness to Malaysia, sharing a similar trait with […]

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How Boxing Made Me Believe In Branding

How Boxing Made Me Believe In Branding

I wouldn’t particularly call myself a sports fan in the slightest. Jaded by the onslaught of footie back-and-forth and child-like banter, sports to me much resembled organised crime. Organised in the sense that teams didn’t represent pride, honour or even geography anymore. The best players just belonged to the richest teams, where contenders were traded […]

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