“I got the cutest cat video to show you! Hold on, I’ll load it up. Okay, just after this 30-second YouTube ad. Man, why can’t I skip this? Crap! Wrong cat video! Oh, that’s the one! Click on that link! ARE YOU SERIOUS ANOTHER AD!? WHERE IS THE SKIP BUTTON? YOUTUBE, YOU’RE DESTROYING MY […]
Unless you’ve been hiding under a rock (or away on an island paradise somewhere, lucky you), you’ve probably caught up on the whole Les Deux Garcons (herewith called LDG) B*tch Fiasco and the ensuing fallout. No? Get in on it here and here. Now, while calling customers b*tches may sound like social media suicide, we […]
Let’s face it. Brands out there all want to be the next big thing. We all want to be talked about and we all want the glory that comes with it. Usually, this is executed in a way that shocks the audience by pushing the envelope, resulting in provocative ads laced with sexual connotations. But […]
If you’ve not watched THAT video or been privy to the ensuing social media frenzy (how could you not?), then get caught up here. While not essential to the topic we’re discussing, it does put some things we’ll be touching on into perspective. Plus, it’ll give you fodder to come up with some exciting memes […]
. Provoking a bear and getting eaten. Being stripped down to the bone by piranhas. Setting yourself on fire. Swallowing unknown chemicals. All dumb ways to die, but the dumbest (and more likely) ways are standing on the edge of a rail platform, driving through train crossing gates and running across train tracks. At least, […]
Who can argue how beautiful New Zealand is? Known for its unique flora and fauna, untouched forests, superb wine and cheese (locals may disagree but I’m a sucker for Anchor cheese). There was literally no other place on earth where ‘The Lord of The Rings’ could have been shot. The filming of the movie placed […]
. Take a good look. If the dislikes weren’t obvious enough, you could probably get the gist of things by analyzing the comments section. In relation to this ‘well-thought out’ video from a world-renowned oil and gas company, one would be able to notice without a shadow of doubt at how far they’ve strayed from […]
Whether you think it’s biting but oh-so-funny social commentary or Asian pop fuzz, “Gangnam Style” has been in the headlines recently and shows no signs of stopping. Since July it has garnered over 100,000,000 hits on YouTube, making it the most watched video EVER, surpassing the likes of Katy Perry, Carly Rae Jepsen and Justin […]
Renowned personality psychologist Raymond Catell stated, “so powerful is the effect of music, that one is surprised to find in the history of psychology so little reference to the use of music.” Advertising plays on these psychologies to make a mark on consumers but when we speak of branding, why do so few companies go […]
Ever since the dawn of time, when one man wanted to sell his goods (whatever that might be) to his neighbouring companion (especially with stiff competition all around), it would usually take a lot of persuading to do. He would probably be showing off its shape, describing the magic within or even going into great […]
While stuck in an hour-long traffic jam, I soon came to realise that I have acquired a burning hate for something that has been under my nose the whole time on a day-to-day basis. No, it isn’t inner city congestion but people who own bumper stickers and car window decals. For an hour, I was […]
With Father’s Day on the horizon, it’s probably the best time to ponder on that age old conundrum that has stumped wives, children and marketers for ages; what do you give a man who has everything? Or maybe in this case, what can you sell to the people around a man who doesn’t seem to […]
