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Meriahnya Hari Raya!

Meriahnya Hari Raya!

After a month of fasting came the grand celebration – Hari Raya Aidilfitri – a time for family, food and general rejoicing. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands. Combine that with the fact that video is the media […]

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The Art of Branded Film

The Art of Branded Film

In today’s age it’s becoming increasingly difficult for brands to differentiate their products and services using traditional video advertising. An advert only has about two minutes on average to get its message across and although we have seen some companies do some brilliant things with the medium (the old “priceless” Mastercard commercials come to mind […]

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Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

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Branding Lessons From A Malaysian Sensation

Branding Lessons From A Malaysian Sensation

Likes, shares, engagement, talkability, followers, micro influencers – these are buzzwords for a new generation where everyone and their mothers are looking for ways to improve their social cred. It is every brand’s dream to create content that will go viral. But with brands spending more money and effort every year on their social strategies, […]

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Is it bad, or is it new?

Is it bad, or is it new?

Illusionists and magicians often dazzle us with the sleight of hand or averts expectations by rattling our conditioned minds. Yet even if at the back of our minds we’re well aware that there’s a science to the illusions, it is a relevant and preserved art form that still stops us in our tracks in wonder. […]

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Harry Potter and the Magical Reignition

Harry Potter and the Magical Reignition

July 31 marks the end of the month but for Harry Potter fans, it’s a new beginning. The day saw the release of a new book and theatrical play of the same title, ‘Harry Potter and the Cursed Child’. July 31 is also the birthday of Harry Potter and not coincidentally, J.K. Rowling. Most of […]

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EURO 2016: Brands that inspire the passion of football

EURO 2016: Brands that inspire the passion of football

The screens are set, the Astro has been checked, and the mamaks and pubs are ready for your 30 days of football sessions. The UEFA European Championship is arriving this weekend. Players and their fans from around the world are raring to go. This year, the event has become more interesting. With 24 teams qualifying, […]

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5 April Fools’ Products We Wish Were Real

5 April Fools’ Products We Wish Were Real

Friday, 1st April 2016: It was just another Friday and business as usual for everybody, as they looked forward to end their week on a high. But they had forgotten. This was a day where everything was possible. And when popular brands actually joined in the fun, the day was filled with uncertainty and excitement. […]

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The Mercenaries of Ganforhire: A Day in the Life

The Mercenaries of Ganforhire: A Day in the Life

At Ganforhire, you become a Mercenary! Yes, you get a gun with your own set of unique perks and attachments. Mostly attachments of words and visual, but hey, makes the gun looks attractive, no? Like those stickers you get in Counter-Strike. And every week, we have a different bullet we shoot out, each sending its […]

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The Truth About Video Making

The Truth About Video Making

Even with its ease of access, with the emergence of smart phones and digital cameras, creating a video is still a daunting task. Regardless, whether you’re a professional or an amateur, it’s not easy to make a video. So Grimmfilm, JinnyBoyTV, The Ming Things, and all the other Youtubers and Vloggers out there, and also […]

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