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Of Aliff Syukri and Victoria’s Secret

Beauty is in the eye of the beholder – or is it?   Certainly, Aliff Syukri learned the hard way that what he perceived as beautiful or ugly  could not be generalized to the wider population.   The socialite/host received wide spreading backlash after he singled out a female audience member for being “ugly” and […]

Cult Brands: The Fanatic’s Tactic

Every year, on the nights prior to the official launch of the latest iPhone, consumers camp out in long lines in hopes of being one of the first to nab the latest product. But iPhones are not limited releases, so why the effort of going through unnecessary lengths to get the very same device that […]

Is the Roti Canai Better than the Croissant?

  From the crispy rendang controversy to the more recent Hainanese chicken rice “scandal”, there has been a lot in the news this year of how Westerners are trying and failing to meet the lofty standards of Eastern cuisine.   This got us thinking – as Malaysians, we are definitely proud of our food. But […]

Surge of the Merge

As drop culture continues to thrive in this day and age of instant gratification, many luxury and departmental stores begin to penetrate the market through working together with famous streetwear brands, coined as Collabs, short for collaborations. A notable example would be the Supreme X Louis Vuitton collab. The collab with Supreme has contributed to […]

The Slow Poison of Consumption

It’s often very clear cut when we humans consume something that is detrimental to our health and wellbeing. We sicken, and sometimes we die. This last stretch of 2018 has seen many cases of death by consumption – cheap bootleg liquor killed at least 21 people while contaminated laksa claimed the lives of 2 unfortunates. […]

To Cop or Not to Cop?

Commodity is the new face of luxury. From Tokyo to Milan to New York, the ever-growing fashion industry has seen a major market shift that is now being taken over by streetwear designs. This is due to a mishmash of urban, skate and sportswear designs among other casual styles adopted into the modern, athleisure aesthetic of […]

Guide to the New Grinders

The lines of age are starting to get blurred; The younger generation are starting to climb up the higher ranks, they think much more maturely than those of their age in the generations before them, and they appreciate the idea of a healthy competition and working together for the collective benefit of the world. You […]

How to Last Longer

Sissons Paints has been operating since 1959, which makes it nearly as old as Malaysia itself. While not strictly a Made in Malaysia brand, its sheer staying power in a market crowded with over a 100 competing brands makes its story worth telling.   The brand actually dates back to 1803(!), when the Sissons brothers […]

Hook Them or Lose Them

What can you achieve in 10 seconds? Usain Bolt managed to run a 100 meters in 9.81 seconds. Mere mortals may simply be able to tie a shoelace, take a selfie, or send a text. Now, with the advent of the video ad, there’s another challenge – how to hook a viewer’s attention in 10 […]

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The Truth Behind Ethical Branding

Peter Gan and Shaikh Shahnaz uncover the truth behind ethical branding and how it can potentially increase the value of a brand.