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Does your brand have PRIDE?

Does your brand have PRIDE?

The bread and butter of advertising has been the adapting of consumer behaviours and lifestyles to stay in the game. Keeping an ear to the ground of trends, advents, and global events just to remain relevant in the age of shrinking attention spans. Brands have been known to be quite acrobatic when it comes to […]

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What’s Happening In Digital for 2017?

What’s Happening In Digital for 2017?

Nowadays running out of battery in our smartphones is a bigger crisis than running out of fuel in our cars. Most of us probably can’t imagine life in the analogue era where we didn’t spend every waking moment connected in one way or another. Imagine trying out a new, trendy restaurant and not being able […]

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Your Data, Your Story

Your Data, Your Story

Remember those presentations, where facts and numbers fill the slides, as you nearly dozed off after seeing everyone around you yawning with mouths wide open? Because of such instances data has been commonly known as boring. However, data is only as boring as the way it’s being presented. For many years data has served as […]

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Why Scarcity Should Be Part of Your Strategy

Why Scarcity Should Be Part of Your Strategy

It’s a fact of life that people are most attracted to things that are exclusive and hard to come by. The perception is that things that are hard to obtain are somehow better in quality than those that are readily available. It’s the kiasu phenomenon. Kiasu is a colloquial Hokkien word that means a fear […]

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Be Cool Like Japan

Be Cool Like Japan

Cultural influence is no longer for the west to own. There has been a shift in the winds. And it’s blowing towards the east, in a land they call the rising sun. Japan has taken the world by storm for decades on, as their brands bombard the world with games, manga, anime, toys, sushi, cameras, […]

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Overwatch: It’s More Than Just A Game

Overwatch: It’s More Than Just A Game

“Cheers love, the cavalry’s here.” After weeks of being the world’s most talked about game, Overwatch is finally here. Overwatch is a MOBA (Multiplayer Online Battle Arena) video game produced by Blizzard Entertainment, the same game publisher that gave the world the Warcraft, Starcraft and Diablo series. Now you may be thinking, what’s so special […]

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Urbanscapes: Promoting The Arts Through Kuala Lumpur

Urbanscapes: Promoting The Arts Through Kuala Lumpur

As the fiasco of Kuala Lumpur branding itself as “A City of Contrast and Diversity” that is “Exciting, Surprising, Enticing” overwhelmed public interest, Urbanscapes did what the people responsible of the rebranding should have been doing – say what you mean, and mean what you say. Urbanscapes, one of the longest-running creative arts festivals in […]

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6 Reasons why IKEA’s “Get Cheras to IKEA Cheras” ad will restore your faith in Malaysian advertising. Number 4 will blow your mind.

6 Reasons why IKEA’s “Get Cheras to IKEA Cheras” ad will restore your faith in Malaysian advertising. Number 4 will blow your mind.

The title is as ridiculous as to how successful IKEA’s launch in Cheras was. For those of you who don’t know about it, last Thursday IKEA announced the biggest housewarming party Malaysia ever had – or so they claimed. And everyone was invited! IKEA broke the household rules of advertising. And for Malaysian advertising, they […]

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Would you D.I.E. for your brand?

Would you D.I.E. for your brand?

Where do you look for ideas when it comes to naming something? People name their pet Bacon out of the food they love, their child Bella out of the Twilight movie character they admire and their product with the “i” prefix such as i-Condo out of the trend set by Apple gadgets. The latest brand […]

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Blending Brands into Festivities

Blending Brands into Festivities

As the mooncake festival slowly approaches, we see a sudden influx of mooncakes appearing all around us. Through that, we’ve noticed that each festivity has a particular dish (some even more) associated to it. As of such, we wondered… are there any brands that has latched on to festivities to promote themselves further? Of course […]

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