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Make Moustaches Cool Again

Make Moustaches Cool Again

  In case you haven’t quite caught on to the annual mustache-growing social media trend, Movember isn’t just about donning a cool mustache to showcase your masculinity – it is a movement that started in Australia in 2003 to raise awareness about men’s health issues such as testicular cancer, prostate cancer, mental health and suicide […]

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The Sweet Lies of Milk and Honey You Consume

The Sweet Lies of Milk and Honey You Consume

A successful lie works both ways. A liar has to establish rapport, credibility and a convincing narrative to sell on the one hand – on the other, consumers indirectly choose to consume lies based on their willingness and capacity to accept/ignore available information. But what happens when select food industries are responsible for all the […]

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What Does Your Neighborhood Say About Your Brand?

What Does Your Neighborhood Say About Your Brand?

Community and individual identities are largely shaped by the neighbourhoods we grow up in. Businesses often overlook these distinct identities in their preoccupation with crafting marketing campaigns to attain the highest exposure. In attempts to gain mass appeal however, brands often fail to capture the attention of individuals from similar, but uniquely different communities in […]

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Standing Out In A Saturated Social Media Space

Standing Out In A Saturated Social Media Space

With thousands of brands shifting focus and investing in social media-centric marketing, it’s no surprise that the internet has become a saturated space filled with CTA’s, discounts and promotions. Youtube ads, Facebook boosted posts, and popular home-brand logos at the corner of every lifestyle/personal blog – netizens are bombarded with incessant amount of ads. Undoubtedly, […]

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Love Thy Neighbour, Shine Thy Light

Love Thy Neighbour, Shine Thy Light

Malaysia is a melting pot of different races, with its many cultures being its beauty and strength. This is something we all know, that is written in our history books, that we’ve been told often enough as to become propaganda almost. Yet consider how we are represented in the media. Our ads may come in […]

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Are Millennials Truly Entitled and Picky about Their Jobs?

Are Millennials Truly Entitled and Picky about Their Jobs?

Millennials were told they should study hard and they would get good jobs instead of becoming tong sampah loh (garbage disposal men). Yet there prevails a handful of young adults who are disenfranchised about why they haven’t yet tasted the fruit from labouring as university students and gotten the jobs they think they deserve. There […]

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The Future of Branding is Debranding

The Future of Branding is Debranding

No, this is not the end of branding as we know it. Debranding doesn’t mean the complete removal of branding altogether, what it alludes to is simply the trimming of the unnecessary excess sugar and fat from the diet of the branding mechanism. In a move towards more honest and utility-based campaigning, there are those […]

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We Are All Malaysia

We Are All Malaysia

This Saturday we celebrate the unification of Malaya, Sabah and Sarawak into the Malaysia we know and love today. The upcoming Malaysia Day got us thinking – what does it mean to be Malaysian? How do we become better Malaysians and make Malaysia a better country? Are we Malaysian simply by virtue of being born Malaysian? […]

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Does your brand have PRIDE?

Does your brand have PRIDE?

The bread and butter of advertising has been the adapting of consumer behaviours and lifestyles to stay in the game. Keeping an ear to the ground of trends, advents, and global events just to remain relevant in the age of shrinking attention spans. Brands have been known to be quite acrobatic when it comes to […]

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What’s Happening In Digital for 2017?

What’s Happening In Digital for 2017?

Nowadays running out of battery in our smartphones is a bigger crisis than running out of fuel in our cars. Most of us probably can’t imagine life in the analogue era where we didn’t spend every waking moment connected in one way or another. Imagine trying out a new, trendy restaurant and not being able […]

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