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Love Thy Neighbour, Shine Thy Light

Love Thy Neighbour, Shine Thy Light

Malaysia is a melting pot of different races, with its many cultures being its beauty and strength. This is something we all know, that is written in our history books, that we’ve been told often enough as to become propaganda almost. Yet consider how we are represented in the media. Our ads may come in […]

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Are Millennials Truly Entitled and Picky about Their Jobs?

Are Millennials Truly Entitled and Picky about Their Jobs?

Millennials were told they should study hard and they would get good jobs instead of becoming tong sampah loh (garbage disposal men). Yet there prevails a handful of young adults who are disenfranchised about why they haven’t yet tasted the fruit from labouring as university students and gotten the jobs they think they deserve. There […]

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The Future of Branding is Debranding

The Future of Branding is Debranding

No, this is not the end of branding as we know it. Debranding doesn’t mean the complete removal of branding altogether, what it alludes to is simply the trimming of the unnecessary excess sugar and fat from the diet of the branding mechanism. In a move towards more honest and utility-based campaigning, there are those […]

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We Are All Malaysia

We Are All Malaysia

This Saturday we celebrate the unification of Malaya, Sabah and Sarawak into the Malaysia we know and love today. The upcoming Malaysia Day got us thinking – what does it mean to be Malaysian? How do we become better Malaysians and make Malaysia a better country? Are we Malaysian simply by virtue of being born Malaysian? […]

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Does your brand have PRIDE?

Does your brand have PRIDE?

The bread and butter of advertising has been the adapting of consumer behaviours and lifestyles to stay in the game. Keeping an ear to the ground of trends, advents, and global events just to remain relevant in the age of shrinking attention spans. Brands have been known to be quite acrobatic when it comes to […]

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What’s Happening In Digital for 2017?

What’s Happening In Digital for 2017?

Nowadays running out of battery in our smartphones is a bigger crisis than running out of fuel in our cars. Most of us probably can’t imagine life in the analogue era where we didn’t spend every waking moment connected in one way or another. Imagine trying out a new, trendy restaurant and not being able […]

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Your Data, Your Story

Your Data, Your Story

Remember those presentations, where facts and numbers fill the slides, as you nearly dozed off after seeing everyone around you yawning with mouths wide open? Because of such instances data has been commonly known as boring. However, data is only as boring as the way it’s being presented. For many years data has served as […]

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Why Scarcity Should Be Part of Your Strategy

Why Scarcity Should Be Part of Your Strategy

It’s a fact of life that people are most attracted to things that are exclusive and hard to come by. The perception is that things that are hard to obtain are somehow better in quality than those that are readily available. It’s the kiasu phenomenon. Kiasu is a colloquial Hokkien word that means a fear […]

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Be Cool Like Japan

Be Cool Like Japan

Cultural influence is no longer for the west to own. There has been a shift in the winds. And it’s blowing towards the east, in a land they call the rising sun. Japan has taken the world by storm for decades on, as their brands bombard the world with games, manga, anime, toys, sushi, cameras, […]

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Overwatch: It’s More Than Just A Game

Overwatch: It’s More Than Just A Game

“Cheers love, the cavalry’s here.” After weeks of being the world’s most talked about game, Overwatch is finally here. Overwatch is a MOBA (Multiplayer Online Battle Arena) video game produced by Blizzard Entertainment, the same game publisher that gave the world the Warcraft, Starcraft and Diablo series. Now you may be thinking, what’s so special […]

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