We’ve all heard about the 7 deadly sins. Movie enthusiasts would remember “Se7en”, a brilliant thriller starring Brad Pitt and Morgan Freeman. But how many of us would freely admit to committing one (or all!) of these sins? I subscribe to a very different religious idea compared to the general masses, so when it comes […]
The internet has enabled many new phenomena and the social media influencer is one such. Influencer marketing is when brands partner with people with large followings on one or more social media platforms, to promote their products and services. It’s a spin off from celebrity endorsements and taps into the same aspirational elements. However, because […]
Branding does not need to be painful. And learning about branding does not need to be a dull, by-the-textbook kind of process. In fact, it may be helpful to just ditch the textbook altogether. When we created the Bullet in 2008, our objective was simple – to put our love for branding to good use […]
There are about 7 billion people in the world, and 2 billion of them are on Facebook. If the social network was a country, it would have a bigger population than China. Numbers like that are bound to attract advertisers like ants to honey. And 10 years ago, when Facebook was still new and relatively free […]
As a multiracial country, Malaysia is a rich melting pot of religions, languages, food and traditions. Our culture and history and unique way of living and being is our pride and joy. But it is also a potential minefield for brands to navigate. Officially, Malaysia preaches cultural tolerance, but as a Muslim-majority country swept over […]
Many of us who celebrate Chinese New Year often gift or receive angpows without much thought beyond how much is in the packet. This focus on money may have brought us further away from the true meaning of Chinese New Year – that it’s not so much about the money as it is about the […]
Prepare a cup of tea, and find a comfy place to sit. I am about to tell you a tale of a young soldier and the 4 years ‘she’ spent in the same land. Well, ‘he’ if you may. FIRST YEAR – 2013 As many travellers have done before their forefathers did, a young soldier […]
It’s that time of year again where we celebrate the turning over of one lunar year to the next by reuniting with family members, stuffing ourselves with sweets, treats and meats, setting off deafening firecrackers, fending off nosy questions from relatives while simultaneously enjoying receiving red packets from the same individuals. Perhaps to usher in […]
Quick, what’s your New Year’s Resolution? We bet having a healthier and wealthier lifestyle is at the top of your list. And so it is for most people. Getting healthy and losing weight is typically at the top of many lists. Turning one year older has a way of inspiring people to try and change […]
Happy New Year 2017! We hope that you had a blast over the holiday season, and you’re greeting the new year with energy and optimism. The new year is traditionally a time of new beginnings with many making resolutions for improvement, to create a new, better self (whether or not said attempts are successful is […]