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The Positivity Experiment

The Positivity Experiment

We’ve been talking a bit about positivity and its great effects on body, mind, soul and life in general but so far it has all been theory. It was time to get practical : Can positivity positively impact lives? Can we infect others with positivity as easily as we spread our flu germs? So this […]

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5 Ways to #SpreadPositivity This 2018

5 Ways to #SpreadPositivity This 2018

Happy New Year everyone! Are you ready to take on 2018? While some resolutions are made to be broken, one thing you can do for a healthier, more productive life is to adapt a more positive attitude. Negativity thinking doesn’t help in any way, in fact it can even shorten your lifespan, while positivity can […]

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Have Yourself A Very Blessed Christmas

Day to day challenges make it easy for us to forget everything we have going for us. After all, it’s easy to complain and its only human to always want things to be better. But did you know that actively appreciating what we have can be beneficial for our overall happiness? Cultivating an attitude of […]

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Standing Out In A Saturated Social Media Space

Standing Out In A Saturated Social Media Space

With thousands of brands shifting focus and investing in social media-centric marketing, it’s no surprise that the internet has become a saturated space filled with CTA’s, discounts and promotions. Youtube ads, Facebook boosted posts, and popular home-brand logos at the corner of every lifestyle/personal blog – netizens are bombarded with incessant amount of ads. Undoubtedly, […]

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The Shifting Behaviours of Digital Natives – What This Means for Your Brand

The Shifting Behaviours of Digital Natives – What This Means for Your Brand

  Young adults between the ages of 18 and 34 (more popularly known as millennials) are seen to be shopping online more than ever today. While this may not be surprising (or new) news, it’s important for businesses to pay closer attention to how the consumer behaviours of digital natives are driving new demands, affecting […]

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Own Your Truth

Own Your Truth

Can the truth set you free? Here’s how Taylor Swift owned her truth to become one of the most successful superstars of our time.

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What Brands Should Know About Millennial Moms

What Brands Should Know About Millennial Moms

Millennials. The scourge of employers, the narcissistic, ego-centric, I-obsessed generation who refuse to move out of their parents’ houses. Yet, it is an inevitable fact of life that everyone grows up eventually, even those who spend their entire lives running from the trappings of adulthood. Thus, many millennials have now become parents. Unsurprisingly, many studies […]

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Logos: Capturing the Essence of Malaysia (Part 1)

Logos: Capturing the Essence of Malaysia (Part 1)

A logo speaks a thousand words and is meant to holistically encapsulate the core, essential virtues that a brand strives to achieve. It is a marking flag that holds at heart the company’s purpose and vision to be displayed proudly for onlookers to view and digest. In the fast-paced world of competitive branding, the logo […]

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Big Fish, Small Pond OR Small Fish, Big Pond?

Big Fish, Small Pond OR Small Fish, Big Pond?

Today we’re going to take a step back from our usual coverage of ad campaigns, branding trends, marketing hijinks and so on to pull some focus back to the places that create these products- advertising, marketing and branding agencies. For graduates and newcomers to the industry, there’s always the question of whether to start big […]

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The First Rule is: Don’t be Cliché

The First Rule is: Don’t be Cliché

Branding is about getting people to buy into what you are trying to sell them. To persuade them that your honey is sweeter and fresher than the next persons. You do this by using words that attract their attention. Words like “superior”, “unparalleled”, and “cutting-edge”. You might also use imagery and video that evoke particular […]

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