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Logos: Capturing the Essence of Malaysia (Part 1)

Logos: Capturing the Essence of Malaysia (Part 1)

A logo speaks a thousand words and is meant to holistically encapsulate the core, essential virtues that a brand strives to achieve. It is a marking flag that holds at heart the company’s purpose and vision to be displayed proudly for onlookers to view and digest. In the fast-paced world of competitive branding, the logo […]

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Big Fish, Small Pond OR Small Fish, Big Pond?

Big Fish, Small Pond OR Small Fish, Big Pond?

Today we’re going to take a step back from our usual coverage of ad campaigns, branding trends, marketing hijinks and so on to pull some focus back to the places that create these products- advertising, marketing and branding agencies. For graduates and newcomers to the industry, there’s always the question of whether to start big […]

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The First Rule is: Don’t be Cliché

The First Rule is: Don’t be Cliché

Branding is about getting people to buy into what you are trying to sell them. To persuade them that your honey is sweeter and fresher than the next persons. You do this by using words that attract their attention. Words like “superior”, “unparalleled”, and “cutting-edge”. You might also use imagery and video that evoke particular […]

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Eco-Friendly Branding: Winning hearts the green way

Eco-Friendly Branding: Winning hearts the green way

In the age of information, we look at some examples of how going green is not only good for the environment by also helps improve brand image and performance. The Green Approach to Branding Environmental awareness has been on the rise and we have been told about the need to change the way we conduct […]

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Failure to Thrive: What Brands Can Learn

Failure to Thrive: What Brands Can Learn

2017 has only just passed its halfway mark but it’s shaping up to be a pretty bad year for businesses in Malaysia as one company after another abruptly shutters up their stores, some leaving their customers in a lurch. True Fitness, Nature Republic, ChaTime, Tim Ho Wan, Bulgogi Brothers, Tous le Jours and Tora Aman […]

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Is your brand 3D printable?

Is your brand 3D printable?

Science Fiction Technology 3D printing technology has been turning heads in virtually all industries and sectors over the last couple of years with much chatter about it’s incredible potential and the role is already playing as a disruptor of the traditional manufacturing marketplace. Naturally, the tech has also got branding and marketing heads sitting up […]

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4 Years Of Gan4hire

4 Years Of Gan4hire

Prepare a cup of tea, and find a comfy place to sit. I am about to tell you a tale of a young soldier and the 4 years ‘she’ spent in the same land. Well, ‘he’ if you may. FIRST YEAR – 2013 As many travellers have done before their forefathers did, a young soldier […]

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Meriahnya Hari Raya!

Meriahnya Hari Raya!

After a month of fasting came the grand celebration – Hari Raya Aidilfitri – a time for family, food and general rejoicing. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands. Combine that with the fact that video is the media […]

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Selamat Hari Rayamoji!

Selamat Hari Rayamoji!

After a month of fasting comes the grand celebration – Hari Raya Aidilfitri is just around the corner, and is a time for family, food, fun and fireworks. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands, many who lavish huge […]

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The Art of Branded Film

The Art of Branded Film

In today’s age it’s becoming increasingly difficult for brands to differentiate their products and services using traditional video advertising. An advert only has about two minutes on average to get its message across and although we have seen some companies do some brilliant things with the medium (the old “priceless” Mastercard commercials come to mind […]

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