Invent

ganforhire branding blog

Slider by IWEBIX

The Art of Branded Film

The Art of Branded Film

In today’s age it’s becoming increasingly difficult for brands to differentiate their products and services using traditional video advertising. An advert only has about two minutes on average to get its message across and although we have seen some companies do some brilliant things with the medium (the old “priceless” Mastercard commercials come to mind […]

Read more...


Audience Identification: The future fast approaches

Audience Identification: The future fast approaches

Remember back when you would sit in front of the television and in the course of your regular programming be privy to a selection of advertisements, most of which would have had little or no significance to your personal life? You’d get everything from air conditioners to bath soaps to beer commercials and if you […]

Read more...


There’s no such thing as a free dinner, is there?

There’s no such thing as a free dinner, is there?

In late last year Suja Juice, a relatively new player in the Super-Food market, used a clever marketing ploy when introducing a new mystery product which sold it out in a matter of hours. In the leadup to the release of their limited edition, charcoal based health drink they cleverly and very selectively shipped complementary […]

Read more...


Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

Read more...


Is it bad, or is it new?

Is it bad, or is it new?

Illusionists and magicians often dazzle us with the sleight of hand or averts expectations by rattling our conditioned minds. Yet even if at the back of our minds we’re well aware that there’s a science to the illusions, it is a relevant and preserved art form that still stops us in our tracks in wonder. […]

Read more...


From the Swimming Pool to the Shopping Aisle: How Joseph Schooling Can Help Push Brands

From the Swimming Pool to the Shopping Aisle: How Joseph Schooling Can Help Push Brands

Who is Joseph Schooling? He’s the 21-year-old swimmer who had just bagged Singapore’s first-ever Olympic gold, beating his idol Michael Phelps in the 100m butterfly. At a new record of 50.39 seconds, it’s a brilliant achievement for Schooling, and a lucky 4D number for Singaporeans. So how will this affect Singapore? Even before he landed, […]

Read more...


The 10 Types of Facebook Profile Pictures. Which One Are You?

The 10 Types of Facebook Profile Pictures. Which One Are You?

Our Facebook profiles are basically the online version of ourselves. Similar to how eyes are the windows to the soul, our Facebook profile pictures tell a lot about us because they’re what we choose to show to the world. Some take painstaking effort to capture a good shot while others just couldn’t even be bothered […]

Read more...


5 April Fools’ Products We Wish Were Real

5 April Fools’ Products We Wish Were Real

Friday, 1st April 2016: It was just another Friday and business as usual for everybody, as they looked forward to end their week on a high. But they had forgotten. This was a day where everything was possible. And when popular brands actually joined in the fun, the day was filled with uncertainty and excitement. […]

Read more...


The Truth About Video Making

The Truth About Video Making

Even with its ease of access, with the emergence of smart phones and digital cameras, creating a video is still a daunting task. Regardless, whether you’re a professional or an amateur, it’s not easy to make a video. So Grimmfilm, JinnyBoyTV, The Ming Things, and all the other Youtubers and Vloggers out there, and also […]

Read more...


Facebook Reactions: How It Affects All Of Us

Facebook Reactions: How It Affects All Of Us

If you love watching Fine Brother’s Entertainment’s ‘React’ series on YouTube and wished you had a chance to be on the segment but unfortunately can’t, well, now you can, in a way, by reacting to Facebook posts. On 24th February 2016, Facebook made a worldwide launch of Reactions, an extension of the “Like” button. The […]

Read more...

Let's Chat
Contact us

You can reach us in many ways. Just dial or email us.

  • user_whiteNo 12, Jalan Abdullah, Bangsar
    59000 Kuala Lumpur, Malaysia
  • speech_whiteTel.: +603 2283 2688
  • speech_whiteFax: +603 2283 4740
  • mail_whiteEmail: petergan@gan4hire.com
  • speech_whiteSkype: petergan4hire

Visit also our social profiles:

Scroll to top