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Meriahnya Hari Raya!

Meriahnya Hari Raya!

After a month of fasting came the grand celebration – Hari Raya Aidilfitri – a time for family, food and general rejoicing. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands. Combine that with the fact that video is the media […]

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Audience Identification: The future fast approaches

Audience Identification: The future fast approaches

Remember back when you would sit in front of the television and in the course of your regular programming be privy to a selection of advertisements, most of which would have had little or no significance to your personal life? You’d get everything from air conditioners to bath soaps to beer commercials and if you […]

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Branding Lessons From A Malaysian Sensation

Branding Lessons From A Malaysian Sensation

Likes, shares, engagement, talkability, followers, micro influencers – these are buzzwords for a new generation where everyone and their mothers are looking for ways to improve their social cred. It is every brand’s dream to create content that will go viral. But with brands spending more money and effort every year on their social strategies, […]

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Creating Nostalgic Connections

Creating Nostalgic Connections

If there was a word to categorise 2016, it will be nostalgia. Nostalgia has been a prominent feature in 2016. You can see it through the many reboots, revamps and revivals that has been presented. From Ghostbusters, to Westworld, to Kodak, 2016 is just filled with them. There are always places we all want to […]

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6 Local Brand Names That Come With A Twist. #5 Made Me Close My Computer

6 Local Brand Names That Come With A Twist. #5 Made Me Close My Computer

Apologies for the click-bait headline. We don’t usually do it, but circumstances demanded us to do so. The opportunity was just hard to resist. I know, shame on us… boo hoo. But hey, we did it because we felt the topic we’re discussing fully deserves such a headline. Because the twists that comes with these […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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The Rise Against The Machines

The Rise Against The Machines

For the longest of times, we have been told that it’s now a digital world. And the only way forward is to adapt to the demands of technology. Get the latest development of technology. Get it quick. And repeat. Technology has reigned supreme over the past few years, ever since the iPhone made owning a […]

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Widen your range. Be inclusive.

Widen your range. Be inclusive.

Brands have been more inclusive ever since globalization came into existence. And as the years has passed since our village became global, we have come into an age where everyone is screaming about their rights and their individuality. There are many barriers to consider when it comes to reaching out – culture, tradition, weight, height, […]

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The Outsiders That Changed The World

The Outsiders That Changed The World

There was once a story of an apple, a cloth, a bird, and a girl, that ventured into a grey area that resides somewhere within our blue world; an area where the only thing that is certain, is uncertainty. Only outsiders had dared venture into this area – the ones who dared to question, to […]

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From the Swimming Pool to the Shopping Aisle: How Joseph Schooling Can Help Push Brands

From the Swimming Pool to the Shopping Aisle: How Joseph Schooling Can Help Push Brands

Who is Joseph Schooling? He’s the 21-year-old swimmer who had just bagged Singapore’s first-ever Olympic gold, beating his idol Michael Phelps in the 100m butterfly. At a new record of 50.39 seconds, it’s a brilliant achievement for Schooling, and a lucky 4D number for Singaporeans. So how will this affect Singapore? Even before he landed, […]

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