Who is Joseph Schooling? He’s the 21-year-old swimmer who had just bagged Singapore’s first-ever Olympic gold, beating his idol Michael Phelps in the 100m butterfly. At a new record of 50.39 seconds, it’s a brilliant achievement for Schooling, and a lucky 4D number for Singaporeans. So how will this affect Singapore? Even before he landed, […]
We’ve been playing games since we were in our diapers. The games we grew up with has played a huge part in our lives and shaped most of our reality. There are two game events happening in the month of August – one in sports and one in eSports. I would say sporting event, but […]
Sexism is new normal thanks to movies. Throughout Hollywood history, men have always played the leading role. Sure there were a few leading women, but we were mostly under-represented. What are your favourite movies? Do they pass the Bechdel test? Here’s how you’ll know: 1. Does it have at least two (named) women in it? […]
The question of whether the media franchise, Pokémon, is a worthy contender to that of Disney or simply another globally adored property is a challenging notion to ponder. Besides their differences, there seems to be analogous qualities that can be drawn between these franchises of colossal influence and recognition. With the advent of Pokémon GO […]
Throughout the years, he has been known as many things. Magician, legend, king, genius… but what is he really? Well, he is Zlatan Ibrahimovic, so he is all of the above. Zlatan Ibrahimovic grew up in a tough multi-ethnic district in Rosengård, Sweden, with his Bosnian father and Croatian mother. He is a football player […]
It’s the second week of Ramadhan and Raya is just around the corner. For Muslims around the world, it’s the holiest month of the year. A time for fasting and reflecting on the Almighty’s providence, where sins are forgiven and relationships are reconciled. How can brands make the most of Raya? Here are a few […]
The screens are set, the Astro has been checked, and the mamaks and pubs are ready for your 30 days of football sessions. The UEFA European Championship is arriving this weekend. Players and their fans from around the world are raring to go. This year, the event has become more interesting. With 24 teams qualifying, […]
Marketing has fundamentally changed since the advent of the Internet. According to Seth Godin, “The Internet is the first medium invented in 100 years that wasn’t invented to make advertisers happy.” The ways we consume media has changed as we’re growing to use social media platforms more than TV and newspapers. This week, we’re looking […]
As the fiasco of Kuala Lumpur branding itself as “A City of Contrast and Diversity” that is “Exciting, Surprising, Enticing” overwhelmed public interest, Urbanscapes did what the people responsible of the rebranding should have been doing – say what you mean, and mean what you say. Urbanscapes, one of the longest-running creative arts festivals in […]
Have you ever wondered why a city would need a logo? Just like any product, a city needs to have a brand for numerous reasons. When the city has a solid brand presence, it helps to boost tourism and business, build and maintain reputation, handle crisis management, and attract new residents and industry. Ultimately, it’s […]
NOTE: This article is free of spoilers, unless you haven’t watched up to the end of the 5th season of Game of Thrones. Winter has arrived, or at least we hope so. Arya lost her sight, and Daenerys was surrounded by a crowd of men on horses, nothing sexual… not yet at least. On the […]
Running builds up your muscles and bones, relieves stress, strengthens your lungs, and so much more. There are just too many benefits to list down. And 5K Runs help you achieve those benefits. 5K runs are a trend these days and for a good reason: they promote a healthy lifestyle by adding a fun experience […]
