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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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How To Turn Water To Wine With Your Brand

How To Turn Water To Wine With Your Brand

Plants, insects, trees, fishes, mushrooms, seeds, people. The essential value of water cannot be overstated with every living creature on our blue planet is endorsing its enduring qualities for survival. With more than 70% of our planet is composed of this precious liquid and recurring rain, flood and storms, it seems that we’re finding it […]

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Branding Lessons From A Malaysian Sensation

Branding Lessons From A Malaysian Sensation

Likes, shares, engagement, talkability, followers, micro influencers – these are buzzwords for a new generation where everyone and their mothers are looking for ways to improve their social cred. It is every brand’s dream to create content that will go viral. But with brands spending more money and effort every year on their social strategies, […]

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The Rise of the Strong Woman

The Rise of the Strong Woman

There is a quote from Mao Zedong “Women hold up half the sky” that implies men and women are equal. Yet even in 2017, women face numerous challenges that men do not- unequal pay, violence, human trafficking and sexual slavery, discrimination in academia and the workplace and under representation in politics. Consider how women are […]

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The Scene of Supremacy

The Scene of Supremacy

At the Paris Fashion Week in January, Louis Vuitton debuted their latest collection for the season—a collaboration with the skateboard clothing brand, Supreme. The buzz isn’t on the products ranging from keychains and wallets to denim baseball shirts, leather goods, and even a designer clothing trunk that comprises the collection. But rather the collaboration between […]

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When Doing Good is Sexy

When Doing Good is Sexy

We live in an interesting age – some might say it is a more enlightened one. With greater exposure to information come deeper understanding and more empathy. With the World Wide Web and social media, something that happens thousands of kilometers away can feel as immediate as something that happens right at our doorstep. As […]

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Nobody watches television anymore with the dawning of the internet

Nobody watches television anymore with the dawning of the internet

“Emails will be the end of the postal service.” “Digital cameras will be the end of film.” “Who will make phone calls with the advent of free video calls?” In the ever-expanding climate, brands and constantly looking for ways to stay relevant, working around the clock devising new ways to advertise at your doorstep without […]

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Is it bad, or is it new?

Is it bad, or is it new?

Illusionists and magicians often dazzle us with the sleight of hand or averts expectations by rattling our conditioned minds. Yet even if at the back of our minds we’re well aware that there’s a science to the illusions, it is a relevant and preserved art form that still stops us in our tracks in wonder. […]

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Creating Nostalgic Connections

Creating Nostalgic Connections

If there was a word to categorise 2016, it will be nostalgia. Nostalgia has been a prominent feature in 2016. You can see it through the many reboots, revamps and revivals that has been presented. From Ghostbusters, to Westworld, to Kodak, 2016 is just filled with them. There are always places we all want to […]

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What Does Christmas Mean To You?

What Does Christmas Mean To You?

Whether you’re a devotee looking forward to celebrating the birth of Jesus Christ or simply yearning for some time off, Christmas is significant in that it marks the ending of a year, a precursor to the grand turning of calendar pages to a brand new year. It’s hard not to be at least slightly infected […]

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