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The First Rule is: Don’t be Cliché

The First Rule is: Don’t be Cliché

Branding is about getting people to buy into what you are trying to sell them. To persuade them that your honey is sweeter and fresher than the next persons. You do this by using words that attract their attention. Words like “superior”, “unparalleled”, and “cutting-edge”. You might also use imagery and video that evoke particular […]

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Eco-Friendly Branding: Winning hearts the green way

Eco-Friendly Branding: Winning hearts the green way

In the age of information, we look at some examples of how going green is not only good for the environment by also helps improve brand image and performance. The Green Approach to Branding Environmental awareness has been on the rise and we have been told about the need to change the way we conduct […]

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Failure to Thrive: What Brands Can Learn

Failure to Thrive: What Brands Can Learn

2017 has only just passed its halfway mark but it’s shaping up to be a pretty bad year for businesses in Malaysia as one company after another abruptly shutters up their stores, some leaving their customers in a lurch. True Fitness, Nature Republic, ChaTime, Tim Ho Wan, Bulgogi Brothers, Tous le Jours and Tora Aman […]

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Meriahnya Hari Raya!

Meriahnya Hari Raya!

After a month of fasting came the grand celebration – Hari Raya Aidilfitri – a time for family, food and general rejoicing. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands. Combine that with the fact that video is the media […]

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Life imitating Ads, Ads imitating Art

Life imitating Ads, Ads imitating Art

Oscar Wilde wrote in his 1889 essay The Decay of Lying “Life imitates Art far more than Art imitates Life” in an effort to explain a phenomenon perceived by him and his contemporaries in which Art was viewed as an illuminating way to see the world. Now, in 2017, we see the occurrence of a […]

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The Rise of the Strong Woman

The Rise of the Strong Woman

There is a quote from Mao Zedong “Women hold up half the sky” that implies men and women are equal. Yet even in 2017, women face numerous challenges that men do not- unequal pay, violence, human trafficking and sexual slavery, discrimination in academia and the workplace and under representation in politics. Consider how women are […]

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Creating Nostalgic Connections

Creating Nostalgic Connections

If there was a word to categorise 2016, it will be nostalgia. Nostalgia has been a prominent feature in 2016. You can see it through the many reboots, revamps and revivals that has been presented. From Ghostbusters, to Westworld, to Kodak, 2016 is just filled with them. There are always places we all want to […]

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What Does Christmas Mean To You?

What Does Christmas Mean To You?

Whether you’re a devotee looking forward to celebrating the birth of Jesus Christ or simply yearning for some time off, Christmas is significant in that it marks the ending of a year, a precursor to the grand turning of calendar pages to a brand new year. It’s hard not to be at least slightly infected […]

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Why Scarcity Should Be Part of Your Strategy

Why Scarcity Should Be Part of Your Strategy

It’s a fact of life that people are most attracted to things that are exclusive and hard to come by. The perception is that things that are hard to obtain are somehow better in quality than those that are readily available. It’s the kiasu phenomenon. Kiasu is a colloquial Hokkien word that means a fear […]

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The Rise Against The Machines

The Rise Against The Machines

For the longest of times, we have been told that it’s now a digital world. And the only way forward is to adapt to the demands of technology. Get the latest development of technology. Get it quick. And repeat. Technology has reigned supreme over the past few years, ever since the iPhone made owning a […]

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