Invent

ganforhire branding blog

Slider by IWEBIX

Love Thy Neighbour, Shine Thy Light

Love Thy Neighbour, Shine Thy Light

Malaysia is a melting pot of different races, with its many cultures being its beauty and strength. This is something we all know, that is written in our history books, that we’ve been told often enough as to become propaganda almost. Yet consider how we are represented in the media. Our ads may come in […]

Read more...


Inclusivity Is The New Sexy

Inclusivity Is The New Sexy

Inclusivity is simply defined as a fact or policy of not excluding members of society on grounds of gender, race, class, sexuality, disability and so on. Recent times has seen a rise of inclusivity, along with political correctness. It has become unfashionable to take part in expressions that exclude, marginalize or insult groups of people, […]

Read more...


Are Millennials Truly Entitled and Picky about Their Jobs?

Are Millennials Truly Entitled and Picky about Their Jobs?

Millennials were told they should study hard and they would get good jobs instead of becoming tong sampah loh (garbage disposal men). Yet there prevails a handful of young adults who are disenfranchised about why they haven’t yet tasted the fruit from labouring as university students and gotten the jobs they think they deserve. There […]

Read more...


Celebrating 60 years of Malaysia through Local Brand Logos

Celebrating 60 years of Malaysia through Local Brand Logos

  Malaysia is 60 years old this week and the Jalur Gemilang flag flaps proudly in the wind. Over the years we have seen various companies and institutions grow under the national banner while their logos have found their way into the eyes and hearts of onlookers both local and foreign alike. Logo’s are able […]

Read more...


What Brands Should Know About Millennial Moms

What Brands Should Know About Millennial Moms

Millennials. The scourge of employers, the narcissistic, ego-centric, I-obsessed generation who refuse to move out of their parents’ houses. Yet, it is an inevitable fact of life that everyone grows up eventually, even those who spend their entire lives running from the trappings of adulthood. Thus, many millennials have now become parents. Unsurprisingly, many studies […]

Read more...


The First Rule is: Don’t be Cliché

The First Rule is: Don’t be Cliché

Branding is about getting people to buy into what you are trying to sell them. To persuade them that your honey is sweeter and fresher than the next persons. You do this by using words that attract their attention. Words like “superior”, “unparalleled”, and “cutting-edge”. You might also use imagery and video that evoke particular […]

Read more...


Eco-Friendly Branding: Winning hearts the green way

Eco-Friendly Branding: Winning hearts the green way

In the age of information, we look at some examples of how going green is not only good for the environment by also helps improve brand image and performance. The Green Approach to Branding Environmental awareness has been on the rise and we have been told about the need to change the way we conduct […]

Read more...


Failure to Thrive: What Brands Can Learn

Failure to Thrive: What Brands Can Learn

2017 has only just passed its halfway mark but it’s shaping up to be a pretty bad year for businesses in Malaysia as one company after another abruptly shutters up their stores, some leaving their customers in a lurch. True Fitness, Nature Republic, ChaTime, Tim Ho Wan, Bulgogi Brothers, Tous le Jours and Tora Aman […]

Read more...


Meriahnya Hari Raya!

Meriahnya Hari Raya!

After a month of fasting came the grand celebration – Hari Raya Aidilfitri – a time for family, food and general rejoicing. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands. Combine that with the fact that video is the media […]

Read more...


Life imitating Ads, Ads imitating Art

Life imitating Ads, Ads imitating Art

Oscar Wilde wrote in his 1889 essay The Decay of Lying “Life imitates Art far more than Art imitates Life” in an effort to explain a phenomenon perceived by him and his contemporaries in which Art was viewed as an illuminating way to see the world. Now, in 2017, we see the occurrence of a […]

Read more...

Let's Chat
Contact us

You can reach us in many ways. Just dial or email us.

  • user_whiteNo 12, Jalan Abdullah, Bangsar
    59000 Kuala Lumpur, Malaysia
  • speech_whiteTel.: +603 2283 2688
  • speech_whiteFax: +603 2283 4740
  • mail_whiteEmail: petergan@gan4hire.com
  • speech_whiteSkype: petergan4hire

Visit also our social profiles:

Scroll to top