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Crowdsourcing: By the Masses, For the Masses

Crowdsourcing: By the Masses, For the Masses

So, Brexit just happened. Whatever consequences may come is another story. But it happened and things will never be the same again. However, since this is a business article, and not a political piece, let’s talk about companies putting their future in the hands of the crowd. Crowdsourcing is the process of getting services, ideas, […]

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Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

“Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website […]

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Crowdsourced Wisdom I: Socially Wrong

Crowdsourced Wisdom I: Socially Wrong

This week, exactly a week from the purported end of the world, we’re starting something new (eat that, Mayan doomsayers!); a segment where we draw on the talents and game-changing thinking of industry experts to take on pressing advertising, branding and creative challenges. Let’s kick off with probably one of the most basic questions asked […]

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